if the launch of this new collection has taught us anything, it’s that we shouldn’t be ashamed of our slight (no, HUGE) obsession with anything that shimmers. it’s just who we are and gosh darnit, we are proud of it.
so we intend to shout from the roof tops, every single day . . . PARDON ME, I’M SPARKLY. join us, won’t you?
:: via now.here.this., we heart it, and giant squid ::


The middle animation with the rings reminds me of my childhood and makes me really, really happy!!
oh yes! us too.